In an effort to measure and monitor the progression of consumers worldwide towards eco-friendly consumption habits, National Geographic and GlobeScan recently finished a study that surveyed citizens in 14 countries. The results of the study led to the creation of the “Greendex”, an index of how green the consumption habits of citizens across the world compare.

The Greendex is the first study to measure how consumers are buying eco-friendly products, as opposed to tracking what governments or companies may be doing to support green. Essentially, the Greendex illustrates which countries are willing to consistently pay extra for products that are eco-friendly.                              

So who is the greenest? According to the map, the top 2 countries where consumers have demonstrated a willingness to pay for eco-friendly products are Brazil and China and India. Who is the worst of the 14 surveyed? Go figure, the U.S.A.  

You can download the entire Greendex report here .