Nike gets into trash  —  

Filed in: Business, Eco-friendly materials, New Green Products, fair labor — by theman @ 5:25 am


Nike has made a shoe made from trash. Nike teamed up with 2-time MVP Steve Nash (Phoenix Suns), the best guard in the league (unbiased opinion), to make a shoe completely from manufacturing waste. Now, the question that everyone is asking – “Sure, nice shoe, where is it made?” Nike has been tending it’s own achilles heel since the New York Times published a series of articles back in 1996 and 1997 that reported “grim conditions” and widespread human-rights abuses in Nike factories.

The Suns All-Star point guard said “Any opportunity to promote the environment and preserve our planet is a step in the right direction”. The Trash Talk shoe meets Nikes Design Standards for sustainability in the following ways:

1. The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.

2. The mid-sole uses scrap-ground foam from factory production.

3. The outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind material from footwear-outsole manufacturing waste.

4. The Phoenix Suns’ colorways will have shoe laces and sockliners that use “environmentally preferred” (we’re not clear what that means) materials, and will be packaged in a fully recycled cardboard shoe box.

According to a treehugger.com article “A limited number of the Trash Talk will be made available in three different colorways: Two Phoenix Suns colorways (home and away), plus one colorway for Nash to wear this week for the All-Star Game. You can get the All-Star colorway this week at the House of Hoops by Foot Locker in New York City and New Orleans for a suggested retail price of $100.

For Phoenix Suns fans, the team’s colorways will launch on April 22 at the House of Hoops. ::Nike

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