Amazing new product of the week
Now this is cool. Wendy Chua, 21, and Gabriel Tan, 23, have developed an eco-friendly, waterless washing machine. Both are students at the National University of Singapore and said they were inspired by the technology in air purifiers Continue reading
Green iPod charger
Product Review time
HYmini is a handheld, universal charger/adapter device that harnesses renewable wind power/solar power and conventional wall plug power to recharge almost all of your 5V digital gadgets. Continue reading
$20 billion of “Sustainable Innovation”
Procter & Gamble Co., (P&G) has been working on a goal to reduce its carbon footprint by 40% by the year 2012. Even better news is that it has reportedly already reduced it by 30% with four more years to go on its goal. The world’s largest consumer product goods company has discovered something about green product marketing that has been one of the founding principles of Sattler Clothing. The product must not compromise on performance or quality. According to P&G’s research the “greenness” of the product is a factor for only 5 to 10% of consumers. So products that are green but fall short of current performance standards and product usage are likely to fail in the marketplace. Green innovations must provide added benefit to the shopper and meet P&G sustainability guidelines. Sad but true. Continue reading